What:
Maritime Data, in partnership with The Loadstar have conducted a market research survey to understand Loadstar readers sentiments on the Ocean Freight Visibility market, to provide an insight to suppliers and prospective suppliers of these solutions to support product development and go-to-market decisions.
How:
Running a survey for six weeks for Loadstar readers, we have collected 77 responses with questions focused on the industry challenges, feature preferences and sentiments on pricing across a broad section of the market, with a particular focus on Cargo Owners, Freight Forwarders, 3PLs, and Carriers.
Why:
Since the Coronavirus pandemic, and the seismic issues it caused to the supply chain, there has been a marked increase in new technology solutions to address this. The range of features, challenges addressed, delivery mechanisms and overall go-to-market has been extremely varied, so this research report looks to provide data to help product and go-to-market teams understand their audience and develop/target appropriately.
Benefits:
Product Management and Development Data on what challenges are most keenly felt within the industry, as well as what product features, benefits and delivery mechanism can help support your strategic direction and development decisions.
Go-To-Market Data on the which challenges have the most market resonance, as well as the key features and product points are the most requested to help drive targeting marketing content and arm your commercial teams with the right talking points to maximise each engagement.
The report is scheduled to be complete and available for purchase Oct 2023.
Email Info@maritimedata.ai for more details.
Posted on September 22, 2023
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